And then I became a marketing director for Jacuzzi and ran their brands worldwide, 63 countries.Īnd that was a wild ride. Juju: So I worked in the financial industry for some years. And so how did you get started in 2000? Like I, I started our agency in '99, so it was kind of like the wild wild west. And in 2015, I closed my agency and made a move toward helping women in midlife build theirs. I started out on the corporate side and financial industry and then opened my own agency in 2000.
I've been a brand strategist for 30 some years. So tell us who you are and what do you do? Jason: On this episode, we talk about how you get more strategic rather than being an order taker? And how can you build your brand around what you stand for? A lot of us struggle with, how do we start, even though we actually do this for clients, but it's a really interesting conversation. Our team loves using Verblio because of the ease in their process and their large pool of crowd-sourced writers. Check out /smartagency and get 50% off your first month of content creation. Verblio: Today's episode of the Smart Agency Masterclass is sponsored by Verblio. The only prospects trying to negotiate agency prices are the ones who are not the right fit anyway. You're worth what you're worth based on experience and the value you provide. Stop letting clients negotiate prices.It's not a matter of creating it it's a matter of sharing what already exists. What do you stand for? What do you believe in? What do you lend your voice for? You already have a brand. Sharing your personal brand helps you align with the right clients. The best branding is built based on values.When you understand the client's financials and goals you move from offering project management to being paid for strategy.
QUICKSLIDE ALIGNMENT HOW TO
She also shares how to be more strategic and get paid for strategy rather than allowing clients to treat your agency like a commodity, and why branding your agency based on your values will help land the best clients. Today Juju shares lessons on the dangers of letting clients negotiate prices and how you can stop it. Her agency developed a reputation for smart, creative work with solid results working with big brands in the banking and auto industries. She built a successful boutique agency from scratch in 2000. Juju Hook was a corporate brand strategist for over 30 years, both on the client-side, as well as agency-side. Building Your Agency Brand Is Easier Than You Think
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